Subdirect and Subco Announce Company Rebrand to 360 Media Direct

Rebrand Reflects Company’s ‘Marketing Right’ Commitment

Subco and parent company Subdirect LLC today unveiled their new name, 360 Media Direct, part of a corporate rebranding initiative that reflects the company’s full suite of media services.

360 Media Direct, formerly Subdirect LLC, is one of the nation’s fastest growing customer acquisition and marketing agencies within the print and digital media sectors.

The rebrand encompasses a new website - http://www.360mediadirect.com - as well as a new tagline, logo, and strategy in the media marketing space. The new logo symbolizes the complete customer lifecycle that 360 Media Direct prides itself in supporting with its fully integrated platform.

360 Media’s accompanying new tagline “Marketing Right,” encapsulates the company’s mission to bring the right customers to businesses through the right channels. With a special focus on ensuring long-term brand engagement, loyalty and equity, 360 Media Direct’s platform enhances multiple customer touchpoints, from online to telemarketing to e-commerce and retail.

“Our company, like our customers, is evolving and growing. 360 Media Direct reflects our desire to reach customers, products, and brands by embracing both traditional and new means of marketing,” says Kelly Vucovich, Principal and Co-Founder of 360 Media Direct. “We will always be driven to market right - do what we say, nurture talent, and deliver value to our client,” she added.

The bright, energized new website is complete with product listings, targeting capabilities, case studies, career opportunities and more. 360Mediadirect.com also features a brand new blog, providing fresh and engaging content full of marketing best practices, interesting op-ed, and the latest digital trends.

Since inception, the company has reached and delivered over 100 million engaged consumers for thousands of clients, across numerous verticals. With comprehensive market intelligence and resources covering the entire customer acquisition funnel, 360 Media Direct provides a platform for businesses to engage with their audience, conduct research, create content, generate leads and drive revenue.

About 360 Media Direct:

360 Media Direct is comprised of the following suite of services. Each brand offers a specialized marketing service delivered across unique channels:

AdSmith: A customizable cross-selling module that allows advertisers to target and connect with engaged customers within a digital transaction path.

bPerx: A turnkey digital platform for driving engagement and delivering meaningful perks to consumers.

Covalent Media Group: Digital lead generation solutions that help companies acquire new consumers through cutting-edge targeting technology.

RewardBee: A customizable e-commerce platform offering engaging surveys and activities that collect valuable consumer insights and reward loyal customers.

Subco: Consumer touch-point fulfillment center that partners with selling agents, retailers, e-commerce and loyalty points companies to build audiences and customer loyalty.

Waiting Room Subscription Services: Provides publishers, marketers, retailers, charities, and foundations with highly targeted, high traffic location placements, strengthening overall audience reach and brand recognition.

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